8 reasons why video is a must

8 reasons why video is a must

1. Video has a great social divisibility

It is very easy to share videos not only on your website but also via social media. Also, newsletters are a convenient way to distribute it. You can, therefore, reach a very large group!

2. Video provides better search results

Put the right keywords in and score higher in the search results ( SEO ). For specific searches, Google also gives priority to (relevant) videos. When you enter a search query, the rich snippets of these usually also come to the fore, making it more eye-catching.

3. Video creates trust with the target group

When your target group sees the face behind your company, this increases credibility and confidence. It also creates a more personal bond. They see the human face behind your company.

4. Video is better remembered

Our brain thinks in images instead of text. We will remember something we see much better than purely textual content. And a lasting impression is just what you want, isn't it?

5. Video stands out

Video images do very well on social media, because moving images immediately attract attention. You know it: you scroll through the homepage of Facebook and a video plays automatically ... You usually continue to watch. There is no threshold here to press 'play' since it goes without saying.

6. Video ensures a higher click-through ratio

A video has great persuasiveness. Yet if that is relevant. This allows consumers to be convinced faster than through normal texts and photos. You can also interact with the video by adding a clear call to action. Various studies ( Google it yourself! ) Have shown that video content leads to very high click-through ratios (CTR).

7. Provide an explanation via your video

You can also use video to explain your product or service. Via a tutorial or 'how to' video you then explain when your target group needs this. Once the video is made, it saves you a lot of valuable time.

8. Video is hot!

Videos are viewed en masse online. It is one of the most popular marketing tools today. Certainly videos with a playful edge score extremely well.
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