More conversion with your website

More conversion with your website

A secure - and therefore reliable - website

Visitors must know that your website or webshop is safe. They must be able to trust that the data they leave behind (eg passwords, credit card numbers, etc.) is in good hands. They can know this through a green padlock or a green address bar that shows that the website has an SSL certificate that encrypts sensitive data. The connection then goes from HTTP to HTTPS, ensuring that visitors are securely exchanging data. An SSL certificate determines your ranking factor in the search results ( SEO ), which means that potential customers can find you more easily.

A good website structure

A good website structure makes it easier for search engines to index your website. Make sure your website does not consist of endless levels. So don't make your website too complex. This way, search engines can index your website easier and faster, so you score better in the search results. In addition, your website visitors must be able to navigate through your website properly. 'Less is more' often applies here!

A fast loading time

If your website is technically not properly constructed and therefore loads slowly, potential visitors will drop out. The chance that they will look at a competitor out of impatience is high. The loading time for mobile websites is also very important.

Nice, but user-friendly

A beautiful design holds the attention of your visitors. Your logo and corporate identity are often the first impressions of visitors to your company have. Associated with this you create an attractive and memorable baseline. A beautiful design is one thing, but it is very important that the website or shop is user-friendly for your visitors (see: 'a good website structure'). They don't quite like that. In addition, visual material and attractive texts hold the attention of your visitors.

Attractive & convincing web texts

Good texts on your website are of great importance. We already mentioned this in our article about web copywriting. Use convincing texts on your website. If you are not strong enough to write such a text, you should leave it to an expert. Also, take the SEO standards into account. By processing your keyword (s) in your h1 and h2 titles, you will appear higher in the search results, so better found by potential customers. The position of your text also has the influence to hold your visitors. Keep in mind that almost everyone starts reading from the top left. 
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