Content Marketing

How to deal with negative reviews via social media? Determine a strategy in advance Be prepared for negative reactions or criticism. Ensure that all employees are prepared for this and draw up a number of rules internally on how to deal with this. Record this in your online strategy, so that negative reviews are responded to in an unambiguous manner. This exudes professionalism. Ignoring is out of the question Ignoring may seem like the easiest option, but that is definitely not the case. By ignoring a frustrated customer, you often make the problem worse. The frustrated customer becomes even more frustrated. This can ensure that the responses he publishes online are even more intense. If you do not immediately know what response you can give, suspect the customer for a moment and apologize for having a closer look at the problem. It is important that you provide a suitable answer afterward. This way you prevent reputation damage. Think before you react Customers expect a res

The importance of a secure website What is HTTP (S)? HTTP literally stands for Hypertext Transfer Protocol. These are actually rules that exist for communication between browsers and web servers. These days the required "HTTPS " is. The extra 's' that have been added here, stands for 'secure', which means 'safe'. This added extra security when personal data is exchanged. When you enter personal information somewhere, this will be sent in an encrypted code, so that only the recipient can read the communication. Via HTTPS, it becomes even more difficult (and almost impossible) to intercept data. Secure data exchange An SSL certificate encrypts all (sensitive) data that is sent to a server after it has been entered by the visitor. These include credit card numbers, passwords, e-mail addresses, and so on. The certificate ensures that cybercriminals cannot intercept that data. You can recognize a secure website in your browser by a green padlock

Concept: unique content with an appropriate form Combination of message and form To put it simply, a concept translates your message into clear content with an appropriate, distinctive form. A concept forms the connection between your communication strategy and its formal and substantive interpretation. Content here means what you want to communicate specifically to your target group. It is through this way that you can stand out as a company. Know your target audience With concept development, it is important that you know your target group and that you know how your target group wants to be addressed. You can even have multiple target groups. Divide this over different buyer personas and find out how they want to be approached by you. Discover the needs of your personas and address them with a well-coordinated language and visual elements. What do they want to know? What actions do you want them to take? What do you want them to experience? Your unique characteristics in the

8 reasons why video is a must 1. Video has a great social divisibility It is very easy to share videos not only on your website but also via social media. Also, newsletters are a convenient way to distribute it. You can, therefore, reach a very large group! 2. Video provides better search results Put the right keywords in and score higher in the search results ( SEO ). For specific searches, Google also gives priority to (relevant) videos. When you enter a search query, the rich snippets of these usually also come to the fore, making it more eye-catching. 3. Video creates trust with the target group When your target group sees the face behind your company, this increases credibility and confidence. It also creates a more personal bond. They see the human face behind your company. 4. Video is better remembered Our brain thinks in images instead of text. We will remember something we see much better than purely textual content . And a lasting impression is just what you want